The blueprint for success starts with a technologyfoundation that links an organisation’s front- and back-ends, provides a single view of the customer, enablesdelivery of a consistently outstanding customerexperience, and is flexible and scalable.
Published: May 10, 2017
In labour-based businesses like professional services, almost 90% of all operating costs are associated with expensive and highly-skilled people. Having the right technology to effectively manage valuable resources and the projects they work on, has proven to bring business benefits that are key to project success.
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Published: Jan 20, 2016
CRM is a critical tool for organizations looking to build extraordinary customer relationships. However, if the CRM system is only deployed to a single department its full value may not be achieved.
Learn six tips for optimizing your CRM deployment in this informative whitepaper.
Published: Jan 28, 2016
Consider this: 91 percent of consumers say they would switch brands if another offers better customer service, and 90 percent would switch brands if the brand promises one thing and delivers another.
Research about customer preferences should give every marketer a wake-up call to move from “one size fits all”...
Published: Jul 05, 2017
As video conferencing finds its place in a wide array of business niches, it’s important to consider how you can get the most value for your company. Not only does video conferencing reduce travel time and meeting delays, it also creates shorter and more productive meetings while letting you get your message across...
Published: Dec 05, 2016
IBM leveraged Sugar's unique user-focused CRM to transform its global sales organization, successfully deploying a new system for reps that manage millions of opportunities worldwide.
Read this analysis of how IBM completed this herculean task in record time from Ovum, a leading technology research firm.
Published: Jan 28, 2016
In face-to-face seminars, it’s easy to keep track of your audience and register when you’re losing their attention. In webinars, your control is limited, and attendees are more prone to distraction. But all hope is not lost!
Curious how you can capture the attention of your audience for the entirety of...
Published: Mar 01, 2015
Information has always been at the heart of decision making.
Over the last half-century we have harnessed the power of data by introducing game-changing administrative systems for tasks such Customer Relationship Management (CRM), Supply Chain Management (SCM), Human Resource Management (HRM), and Enterprise Resource...
Published: Dec 09, 2016
In this white paper, team leadership expert Conrad Fassnacht shows managers how they can remotely lead their teams in a goal-oriented and efficient way, and unleash creativity and innovation.
Published: Mar 01, 2015
Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more...
Published: Jan 28, 2016
Marketers are constantly challenged to improve ROI, unearth new customer insights and wring the most out of budgets.
This report looks at how you can fit marketing intelligence into your hectic schedule, plus measure marketing ROI and create impressive reports from anywhere.
Published: Feb 27, 2015
You need to be prepared to deliver an exceptional customer experience whenever and wherever your prospects and customers decide to engage with you.
To educate, influence, validate, persuade and satisfy along the customer journey, you can’t rely on siloed and manual processes anymore. You need a marketing technology...
Published: Feb 23, 2015
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges to setting up direct customer relationships, including maximizing conversions, taking full advantage of customer data, and dealing with concerns over channel conflict....
Published: Apr 04, 2017
No organization, industry or region will avoid digital disruption. It can be seen as both a threat and an opportunity, but organizations that sit by idly hoping that digital disruption will not come knocking will be in for a rude awakening.
This white paper from Sitecore explores digital disruption; what it...
Published: Aug 04, 2015